EVENT OVERVIEW & PARTNERSHIP OPPORTUNITIES
WHERE MUSIC, SPORTS, & ENTERTAINMENT CONNECT
Milk & Honey is a leading 21st century hybrid entertainment company headquartered in Los Angeles, with offices in Dallas, New York City, Nashville, and London.
As the largest songwriter and producer management company globally, we connect brands with unparalleled talent.
Founder Lucas Keller, a Billboard "40 Under 40", "Power 100", & "Sports & Music Power Player" honoree, has positioned Milk & Honey as a trusted brand at the intersection of music, sports, and venture building.
We represent over 70 hit makers behind today's top music, a collection of global touring DJs, and 80+ NFL athletes, offering tremendous brand partnership value through our significant reach and influence.
A selection of Milk & Honey's key clients
Superstar DJ Ian Asher
Award Season event headliner & music curator
Travis Kelce
Elite professional athlete, National Football League
Oak Felder
Grammy-winning, multi-platinum music producer, music supervisor, speaker, educator, & futurist
CURRENT & CLASSIC HITS FROM OUR WRITER & PRODUCER CLIENTS
Alex Warren "Ordinary"
KPop Demon Hunters
Justin Bieber "SWAG II"
Justin Bieber "SWAG"
Doja Cat "Vie"
Charli xcx "BRAT"
Ed Sheeran "Play"
SZA & Kendrick Lamar "30 for 30"
Post Malone & Morgan Wallen
"I Had Some Help"
Dua Lipa "Levitating"
Luis Fonsi & Justin Bieber"Despacito"
BTS "Butter"
REPRESENTING ENTERTAINERS, BEYOND THE SONGS
Travis Kelce
Tight End, Kansas City Chiefs
Courtland Sutton
Wide Receiver, Denver Bronco's
Paris Johnson Jr.
Offensive Tackle, Arizona Cardinals
Kamren Curl
Safety, Los Angeles Rams
Benny Benassi
Legendary Italian DJ/Producer
Oliver Heldens/HI-LO
Legendary Dutch DJ/Producer
WUKI
American DJ/Producer
Ian Asher
American DJ/Producer
VIEW OUR FULL ROSTER
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MILK & HONEY'S CORE BUSINESS
Maximizing value for talent on and off the field, inside and outside of the studio, and on and off-stage.
PRODUCER & SONGWRITER MANAGEMENT
Well-known for managing some of the world's greatest storytellers, responsible for 1 billion+ albums sold.
ELECTRONIC MUSIC & TOURING
We represent and power global touring for world-renowned electronic music DJs.
SPORTS
Official agency representation for leading professional athletes in the National Football League.
MUSIC SUPERVISION/SYNC
A leading provider of music for major movie studios, television networks, gaming companies, & advertising campaigns.
VENTURES
Ensuring clients maximize their earning potential, diversify their portfolios, and build generational wealth through a variety of innovative ventures and sound investments.
MEDIA RECOGNITION & INFLUENCE
With tremendous goodwill and great respect in the global entertainment community, Milk & Honey has become a trusted household name in sports and entertainment over the last decade.
THE GRAMMY EVENT OPPORTUNITY
2026 marks the 10th edition of our highly-anticipated Award Season pre-GRAMMY event.
On January 29, 2026, 4,000+ industry leaders will converge for an unforgettable experience of connection, celebration, and collaboration at the world famous Petersen Automotive Museum in Los Angeles.
Milk & Honey partners with leading companies across music, entertainment, technology, law, and banking, consistently drawing a high-caliber audience, ensuring unparalleled networking, branding opportunities, great vibes, and music, of course.
CONFIRMED 2026 PARTNERS
OUR BROAD CROSS-SECTION OF ATTENDEES INCLUDES
Music Artists
Songwriters
Music & Film Producers
Managers
Agents
DJs
Viral Content Creators
Athletes
Record Label & Music Publishing Executives
Film, Television, & Advertising Executives
Investors, Bankers, Business Managers, & Entertainment Attorneys
Technologists & Tech Executives
PREVIOUS NOTABLE ARTIST ATTENDEES
Demi Lovato
Machine Gun Kelly
Killer Mike
Charli xcx
Zara Larsson
Christina Perri
Snoop Dogg
Breland
Out of respect for those affected by the Los Angeles fires, our 2025 Award Season event was cancelled.
2024 Award Season Main Bar & Crowd Shot

MORE 2024 EVENT IMAGES

A selection of photos from our 2024 Award Season event in the Hollywood Hills.

2026 ANTICIPATED EVENT AUDIENCE DEMOGRAPHICS
Award Season and our associated media touch points extend deep into the cultural ecosystem, from influential industry leaders, celebrity artists, and investors to the wider global audience shaping today’s creative zeitgeist.
This multi-tiered reach delivers both targeted engagement with high-value communities and broad brand visibility across the entertainment, media, and technology landscapes.
Niche: Celebrity Clients & Industry Attendees
  • Household Income: Predominantly $500K+ (HNW/UHNW)
  • Interests: Luxury goods, high-end travel, exclusive experiences, cutting-edge technology, latest in music/sports/fashion, philanthropy.
  • Purchase Intent: High for luxury bands and sophisticated products for personal and professional use. Highly influenced by bespoke experiences and brand affinity. Direct access for relationship building.
Broader: Music, Sports, & Entertainment Industry
  • Household Income: $150K - $500K+ (Affluent professionals, creators, executives)
  • Interests: Industry trends, professional networking, premium lifestyle, technology, innovation in entertainment, early adopters of cultural trends.
  • Purchase Intent: Moderate to high for aspirational and practical luxury vehicles. Influenced by peer adoption, brand's cultural relevance, and perceived value. Seek brands that reflect success and personal brand.
Wider: Cultural Zeitgeist
  • Household Income: $75K - $250K+ (Diverse, but generally upwardly mobile and culturally engaged)
  • Interests: Mainstream music, pop culture, sports, social media trends, aspirational brands, technology, lifestyle upgrades.
  • Purchase Intent: Moderate. Driven by long-term brand perception and desire and influenced by cool factor, celebrity endorsements, and viral moments.
WHY PARTNER?
Award Season offers brands a gateway into an exclusive circle in music, sports, entertainment, and technology, with perfect alignment across the board.
Strategic Brand Integration
Seamless integration in highly relevant and inspiring settings.
Deep Relationships
High-value relationship building beyond traditional advertising, including with top celebrities and influencers.
Executive Networking
Executive networking with key industry decision-makers and investors.
Premium Positioning
Premium brand positioning among the most respected brands across music, media, technology, banking, legal, and beyond.
Long-term Potential
Long-term partnership potential with our established network and clientele.
GENERAL EVENT PARTNERSHIP OPPORTUNITIES
Our tiered sponsorship packages are designed to maximize brand visibility and engagement and create meaningful, long-term value. The proposed packages are customizable to suit each brands' distinct needs.
Example packages and benefits are listed below.
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SPECIFIC PARTNERSHIP THOUGHT STARTERS
We're excited to work collaboratively to design immersive, creator-focused experiences that elevate Gigaverse’s presence and foster meaningful connections with influential leaders shaping the future of music, entertainment, sports, and technology.
PRE-EVENT LIVE STREAM
"Creative Community Conversation" with Ian Asher
A Gigaverse powered live stream with Ian Asher, our Award Season event headlining DJ, and one of electronic music's brightest minds and fastest rising stars.
Massive Social Promotion
Promoted across Ian Asher, Milk & Honey, and Gigaverse's social platforms and networks (8,500,000+ social followers)
8,500,000
Social Media Followers (TikTok + Instagram)
30 BILLION
Total Streams & Views Across Platforms
80,000,000
Spotify Streams since July 2025
CONTINUOUS GLOBAL TOURING
Ongoing headlining global club tours throughout 2025 & 2026
ON-SITE ACTIVATION
Red-Carpet Coverage & Private Lounge Livestreams
  • Curated interviews with industry innovators and celebrities, Milk & Honey executives, notable music and sports clients, sponsors, and more.
  • Promoted & streamed live.
  • Repurposed for Gigaverse social media and marketing communications post-event.
Gigaverse Lounge Experience
  • Branded on-site lounge immersing guests in the platform’s creator ecosystem.
  • Product specialists & key executives.
  • Live demos.
  • Explainers & trailers.
POST EVENT ONGOING PARTNERSHIP OPPORTUNITIES
Following the event, continued collaboration on creator-driven programming to expand awareness, engagement, and adoption.
Milk & Honey Records Sessions
  • Live label Q&As with young artists and producers, demo feedback, and discussions about artist development and the business of music.
Songwriter Roundtable
  • Top writers discussing creative process, collaboration, and publishing strategy
AI, Music & Media Forum
  • Conversations on how AI is reshaping creative workflows, rights management, and monetization.
Fantasy Football Lounge
  • Interactive livestreams featuring our NFL roster, combining entertainment and engagement.
The Practical AI Workshop
  • A series around the use of AI tools to enhance life, creativity, and career planning for artists and executives.
AN INVESTMENT THAT OPENS DOORS
Gigaverse's Award Season support lays the foundation for ongoing high-impact collaborations across music, sports, entertainment, and technology.
Private Client Dinners & Power Meetings
Executive networking at intimate private gatherings for Gigaverse executives with A-list songwriter, producer, and DJ clients, athletes, and industry leaders, fostering invaluable connections and discussions that drive innovation and future collaboration.
Celebrity Endorsements
Ongoing celebrity endorsement discussions.
Custom Music & Branded Content
Custom music scoring & branded social media content.
Tour Sponsorships
Ongoing support of Milk & Honey client tours.
Sports Marketing
Sports marketing partnerships through NFL client roster.
Future Milk & Honey Events
Sponsorship opportunities at other marquee Milk & Honey events including our annual NFL Client Retreat, VIP hosting at music and sporting events, and more.
TIMING
1
Pitch & Discussions
Late October
2
Partnership Confirmation
Mid-November
3
Planning Meetings
Early-December
4
Partnership Announcement Mid-December
5
Ian Asher Live Stream
Early-January 2025
6
A-List Private Executive Dinner
January 24 or 25, 2026
7
Award Season Event
January 29, 2026
8
Ongoing Live Stream Series'
February 2026 & beyond
WE'RE EXCITED TO DISCUSS THIS INCREDIBLE OPPORTUNITY WITH YOU
CORE TEAM
LUCAS KELLER
Founder & President
DANA SHAYEGAN
Industry Relations & Head of Label
LOGAN DOWNS
Event Coordinator
SETH KARLINS
Brand Marketing, West Coast
JOE PULLMAN
Brand Marketing, East Coast
BEN HOCHMAN
Sports Brand & Events Coordinator
DANA SHAYEGAN | + 1 (310) 988-5120 dana@milkhoneyla.com
MILK & HONEY | 8383 WILSHIRE BLVD SUITE 526
BEVERLY HILLS, CA 90211
STRICTLY CONFIDENTIAL | CREATED & INTENDED FOR GIGAVERSE EXECUTIVES ONLY